
ABOUT
FLIPPIN' TABLES
Flippin’ Tables is a team of 2, JR & Cece, and we are a small family business based out of the beautiful beachside rural town of Clarks Beach on the Manukau Harbour in Auckland.
JR, a typical kiwi lad, has always loved cooking and making delicious flavours from formulating recipes. Cece, originally from India, loves cooking and has never followed a single recipe’s directions, because she believes that’s where the fun lies.
Cece’s corporate & psychology background helped us plan a vision for this business and JR’s unique culinary palate and passion to share quirky recipes along with our shared love of food brought this business to life.

HOW WE FEEL
ABOUT FOOD
We both believe that cooking should be fun, and together we’ve used our different cultures and culinary experiences to meld together these incredible spice blends that can go with anything.
Our desire is that everyday kiwis can use our seasonings in their everyday meals and create flavour bombs at home. We believe that everyone is a great cook and these rubs n' salts can give nervous home cooks a confidence boost.
We’ve found the perfect spice blends and done all the hard work so you can enjoy a flavourful meal!
That tuna mayo sandwich doesn’t have to be boring anymore!

OUR
VISION
We want Flippin’ Tables to be more than just food. We want to celebrate inclusivity and have set ourselves apart through our philosophy - that people would be inspired to become their true authentic selves.
After our own personal struggles through the years, together we have a heavy interest in mental health and our jars have little quotes to bring a sparkle into your life.
We designed our brand to be unique and we didn’t chase after any fad- all we want, is to bring inspiration to your lives and a unique flavour to your cooking.
So, go on, buy our spices n’ salts and blow your palate away!
We’ve been so fortunate to have the extraordinarily talented Daniel Sun design our logo and branding. Please check out his work.

THE
HISTORY
The name was born out of the Bible story of Jesus flipping the tables in sheer frustration that no one understood the real meaning of what He had come on Earth to do.
We found out through the years that Christianity has been misconceived and rooted in judgement, which has never been the true message, so we decided that we needed to change the narrative.
Someone told us once, “many people don’t like Christianity because they’ve either met a Christian or haven’t” , and that resonated deeply with us. All our rubs n’ salts have a story behind their names, which are rooted heavily in the true meaning of being a Jesus Follower and not just a Christian, and we hope that our products inspire you to see it with different lens.
THE STORIES
BEHIND OUR RUBS N' SALTS
91 SHADOWS
Shelter in the right places, and you will find peace.
In the Bible, in Psalm 91, the composer writes that often we are faced with things that can terrorise us or lead us into darkness, be it a personal worry or situations going on around the world.
It is extremely important that we find peace in who we were created to be and shelter there.
That is the only way we will find peace because relying on external sources or validation to give you peace is futile.
CHOOKS, HOOKS N' HOOVES
Your past doesn’t define your future.
This name came from the story of the Apostle Peter who was a fisherman (hooks), and then betrayed Jesus before the rooster crowed (chooks) and later on had a dream with all the animals on a sheet (hooves).
Who you are, or what you think your labels are don’t define who you were created or destined to be. We have so much to offer, so shake those negative labels off and step into your true destiny.
CORNERSTONE
Out of great pain, comes great power!
This name came out of the realisation that when we’re stuck in a situation that seems impossible to get out of, that’s when we need to dig deeper into who we truly are- that being the cornerstone of our identity.
We don’t help someone by showing them our trophies, but we help someone by showing them our scars.
Your scars are the marks of a warrior who refused to be defeated and this realisation can produce incredible power to help someone else.
LIGHT N' PSALTY
Stay bright, and don’t lose your flavour!
This name came from an insight that we were told to bring light and flavour into the world we live.
We were never sent to condemn or judge, but to bring the true flavour of love to people we meet.
We were taught to love everyone, without judgement, discrimination or hatred in line with Jesus’s teaching of “loving your neighbour as you love yourself!”
JOPPA'S TWIST
Love is not words or feelings, but
actions. Love is a decision.
This name came from the stories of Jonah
and Apostle Peter in the Bible. Both of them were struggling with feelings of judgement and bitterness towards people who believed and acted differently than they did.
It was in a place called Joppa that they
both were guided by God to look at people with love and not judgement.
The course of history was changed at that
moment for both these men.
Joppa provided a twist in their thinking